Grass Fed Beef Getting Global Attention

A group of Texas farmers and ranchers visited Australia and New Zealand. The Texas leaders were introduced to the country’s National Livestock Identification System and learned about Meat and Livestock Australia’s integrity and traceability systems and meat eating quality programs.

Featured in their visit was a tour to Craig Cook’s “Tova Estate”  where And learned about agriculture a world away. In contrast to the US, Grass-fed beef remains dominant in Australia.



Craig Cook’s “Tova Estate” in the picturesque NSW Southern Highlands, is home to Australia’s best cool climate beef cattle. Here they are free to roam on the lush undulating pastures, find shelter in the scattered woodlands, and drink from the natural springs, creeks and dams.
The pastures are a mixture of clover and rye, fertilised with organic manure and lime. The finishing paddocks provide a supplement feed of natural hay and water from our deep clear-water bore.

Tova cattle are of Angus breed, essentially the pure Black Angus. Prime Quality Meats also source cattle from neighbouring properties that meet our own exacting standards. All Tova produce is guaranteed to be 100% free of hormone and growth promotants.